Adidas Originals by Wales Bonner

The adidas Originals collaboration with Wales Bonner for the Fall/Winter 2026 season draws inspiration from the cultural and fashion landscape of 1980s London—a pivotal moment when established boundaries began to dissolve and a new visual language emerged. Fashion became a meeting point for contrasting influences, where sport, tailoring, music, and individual expression converged to redefine style. The campaign, photographed by Harley Weir, explores this spirit through color, light, the selection of subjects, and attitude, bringing together a group of individuals whose presence reflects the expressive character of the collection. Set within a series of minimalist spaces defined by bold, rich tones—reminiscent of gemstones—the images shift between open landscapes and constructed interiors. Draped backdrops, saturated colors, and expressive lighting create environments that feel both familiar and abstract, framing each subject without distraction. Complementing the campaign, a series of still-life images by Deo Suveera and Pamela Dimitrov highlights the season’s new footwear models and leather jacket. Among these, the WB Army Pony makes its debut—a piece that pays homage to Wales Bonner’s signature material language through a fresh take on an iconic adidas silhouette.