Founded in Los Angeles in 2015 by Sarah Staudinger, Staud was born with the vision of offering contemporary fashion that combines innovative design, timeless elegance, and a touch of vintage nostalgia. Since its inception, the brand has stood out for reinterpreting classics with a fresh approach, embracing minimalist lines, structured silhouettes, and unexpected details that add a unique character to each creation. Staud caters to women who seek to express their style with pieces that balance simplicity with originality. This combination of elements has established the brand as one of the most relevant in the current landscape, captivating both celebrities.