The name Brioni comes from an island located in the Adriatic near Trieste, where the global elite of golf, equestrianism, and polo gathered. The brand was founded in 1945 when tailor Nazareno Fonticoli and businessman Gaetano Savini opened a tailoring shop in Rome, specifically on Via Barberini, which still exists today. Even then, the handcrafted suits were chosen by the most prestigious men of the time.