In 1926, Santa Eulalia broke the rules with its first fashion show.
In 2026, a new fragrance transforms that legacy to shape a new era for the house.
Heritas was born to honour a decisive moment in Santa Eulalia's history: the first fashion show at its first store in the Pla de la Boqueria in 1926. A turning point that transformed the way Barcelona understood style, creativity and modernity.
Heritas takes to the runway and stands at the centre of the stage, under the spotlights, recreating the energy and audacity of Santa Eulalia's first fashion show. An unexpected, enveloping interpretation that evokes the movement and presence of a model on the catwalk.
The new fragrance explores femininity with a touch that is both audacious and sophisticated.
It combines vanilla, sandalwood and benzoin to project a hyper-refined, modern composition.
The Master Perfumer
CHRIS MAURICE
THE LEGACY
A third-generation master perfumer from Barcelona who blends traditional craftsmanship with an avant-garde vision.
THE ACT OF CREATION
For Heritas, he recovered an exclusive, unpublished formula from his personal archive, reinterpreting it through a contemporary, incisive lens.
THE SIGNATURE
A contrast between extreme refinement and a magnetic sillage that stays close to the skin. A natural presence that moves to the rhythm of whoever wears it.
A SOLAR, MAGNETIC MOUSSE, OF ENVELOPING EXOTICISM,
WHERE AUDACIOUS FRANGIPANI MELTS INTO THE SOFTNESS OF NATURAL VANILLA.
A FRAGRANCE THAT, LIKE AN INVISIBLE FABRIC,
WRAPS THE SILHOUETTE OF WHOEVER WEARS IT.
IDENTITY & Origin
THE GARDEN OF CHILDHOOD
Chris Maurice builds an intimate portrait of Barcelona through frangipani, an exotic flower that evokes the olfactory memories of his childhood garden.
THE AESTHETIC OF 1926
In 1926, the wandering spirit of the frangipani flower inspired some of Barcelona's most emblematic textile prints and mosaics, the same creative energy that shaped Santa Eulalia's first fashion show.
Did you know:
The same floral motif also appears on the façade of the Casa del Paraigua, in the Pla de la Boqueria, the square where Santa Eulalia opened its first store in 1843. A familiar detail that subtly echoes the frangipani note that opens Heritas.
A NEW Code
THE REVOLUTION
Heritas completely transgresses the classic oriental floral family. By turning exotic frangipani into an airy, solar, magnetic mousse, it blows up traditional olfactory codes.
THE MODERN DIMENSION
Combined with a sophisticated touch of vanilla and sandalwood, the fragrance projects the composition into an audacious, hyper-refined and contemporary era.
