ONE HUNDRED YEARS AFTER OUR FIRST HAUTE COUTURE SHOW, A NEW ERA BEGINS: HERITAS
On September 9th, Barcelona lived a night to remember. Santa Eulalia opened the doors of La Paloma, Europe's oldest and most legendary ballroom, to present Heritas, its new Eau de Parfum. A fragrance born to pay tribute to our first Haute Couture show in 1926, pioneers in Barcelona.
A historic night, sophisticated and bold. Just like the fragrance itself.
A SENSORY EXPERIENCE
The presentation of Heritas became a journey through its main olfactory notes: frangipani, sandalwood and vanilla. Three ingredients, three universes, three olfactory capsules designed to awaken the senses and reveal, in an immersive and surprising way, the personality of the new fragrance.
An immersive experience in which the perfume ceased to be just an essence and became a story to be discovered, felt and remembered.
A JOURNEY TO THE PAST WITH AN EYE ON THE FUTURE
Our history was also present through a spectacular mapping that brought back images of our early fashion shows and projected them across the space, creating a dialogue between past and present.
A look at the House's one hundred years of creativity, tradition and savoir-faire, reinterpreted from a new perspective.
LA PALOMA, TURNED INTO “JOIE DE VIVRE”
The energy soared to the rhythm of Brothers of Soul, the soul and funk band that got the whole crowd dancing, reaching its peak with the performance of Martina O’clock, whose DJ set lit up the night and connected with the youngest spirit.
OUR SPIRIT: HISTORIC SOUL, BOLD SPIRIT
A unique night that went beyond celebration to become a true statement of style, elegance and savoir-faire.
An experience told through details that speak of our essence:
Dry Martini cocktails, reinterpreted and scented with the notes of Heritas.
Delicate chocolate thimbles by Escribà, a tribute to taste and craftsmanship.
A historic ballroom, the stage for a night to remember.
Funk music that filled the space with energy and invited everyone to dance without limits.
We keep championing elegance and beauty, a way of understanding life, connecting our historic soul with a contemporary, cosmopolitan and vibrant Barcelona.
An identity that looks to the future without giving up our essence.
LA PALOMA & HERITAS: AN ODE TO HAUTE COUTURE
Dressed in black and white, the defining tones of the evening, more than 400 guests – models, friends, artists, musicians and creators from every discipline – lived a night that fused tradition, modernity and elegance. A true ode to creativity, to Haute Couture and to its ability to transcend time.
THE FRAGRANCE WITH A BOLD SPIRIT
With a bottle designed by Mario Esquenazi, National Design Award winner, and a modern floral composition, Heritas is born as an invitation to live with audacity, attitude and daring.
That same spirit infused our first fashion show and could be felt in every corner of La Paloma: an intense celebration of the present, with an eye on the future.
