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E-Concierge

Jeans

Jeans might be the most common menswear piece in wardrobes across the world, but they are possibly also the most recently created garment. Jeans began life as work wear because they were tough and hard-wearing and quickly began to be seen in films, worn by actors like John Wayne and James Dean. Jeans became standard bearers for youth movements in different decades, from bikers to hippies, so much so that Time magazine chose them as the most important garment of the 20th century. Now in the 21st century, jeans are available to everyone in different versions, but all with the hard-wearing properties of cotton in a versatile garment that is suitable for different occasions. Find the fit that suits you best from among proposals from brands like Tramarossa, Jacob Cohën, Alexander McQueen and Lanvin.