On 8 April 2010, Santa Eulalia
won the Top 10
prize. These prizes, organised by the Barcelona Tourist Board
, reward establishments that, by means of their shop windows, help to project Barcelona internationally as an "international shopping" city. The jury, made up of professionals in retail, design and tourism, principally rate the design and innovation of the shop windows created throughout the year, with particular attention to the Christmas campaign.
In this, the competition's eighth year, a total of 84 establishments took part from Barcelona, of which 10 were awarded prizes.Santa Eulalia won its prize for the sustainable project at its temporary store and its Christmas plant-based decoration.