Whatever the case, her company has triumphed. The designer took the fashion world by storm right from the start and doesn't seem to be slowing down one bit. Her jumpers with their extravagant graphics and typography surprise as well as astound those discovering them and a wide range of celebrities figure among her most loyal clients.
This British woman, great grand-daughter of the father of psychoanalysis, Sigmund Freud, embarked on her career in fashion in the 80s thanks to a job with Vivienne Westwood. Later on she had a brief venture in the automobile industry but decided to return to fashion in 2007 and launched her own collection of knitwear.
Her designs are recognisably British, an interesting combination of tailored pieces with a prim air about them, blending innocence with naïf provocation. One of her friends once said she was "Chanel gone kinky".