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175 Stories

Throughout this year we will progressively reveal 175 anecdotes and moments of the story of Santa Eulalia: from the legend which gave its name up until the events and catwalks that have marked its trajectory, passing through some of the most iconic collections and a selection of posters from different times, aswell as many other memories.

The name "Santa Eulalia"

Where the name comes from


Santa Eulalia's first store was at Carrer Boqueria 1, in premises adjoining the Pla de la Boqueria. This was the former site of the Santa Eulalia gate, demolished in 1777, where, according to legend, the saint was martyred in Roman times, so the people of Barcelona started to call the store the Almacenes Santa Eulalia (Santa Eulalia Stores).

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The legend of Saint Eulalia

Legend has it that, early in the 4th century, at the time of Emperor Diocletian, a brave and caring Christian girl from Barcelona was imprisoned for opposing the persecution of Christians. When she was just thirteen years old, and after enduring as many tortures as the years she had lived, she was crucified on a cross saltire in a place outside the city walls that was later known as the Pla de la Boqueria. When Eulalia died, it started to snow so heavily she was covered almost entirely by a beautiful white blanket, while her soul flew out of her half-open mouth in the form of a white dove. Photograph: Crucifixion of Santa Eulalia, by Bernat Martorell. From the Altarpiece of Saint Eulalia and Saint John, 1427-1437 (Vic, Episcopal Museum of Vic).