The tradition of Santa Eulalia as a brand of its own has continued up to the present day
The thoroughness and admiration for talent that define us encourage our team of buyers to travel to the fashion capitals of the world, discovering top class workshops and craftsman in Italy, France and Spain. From these magicians of technique we order small, personalised collections for our clients with the aim of offering unique, incomparable pieces; small miracles with a story to tell in which quality and beauty take pride of place. Suits, jackets, shirts and a carefully selected array of accessories such as wallets, ties, gloves and belts, the result of mastery in the art of accessories and garments and produced in workshops also frequented by prominent firms.
Fashion runs throughout the history of Santa Eulalia
At the beginning, it was a reference point for beautiful fabrics and, from the 1920s, designing its own haute couture collections. A golden age when, in the salons at 60 Passeig de Gràcia, its creations were paraded before all of Spain. In 1926 the first fashion show accompanied by piano music was magical.
The event was orchestrated by Pedro Formosa, Creative Director of the company until 1970. These were the years of debutantes, of premieres at the Gran Teatro del Liceo opera house and of creating the season’s wardrobe for a demanding clientele. As times changed, prêt-à-porter was incorporated into its world at the end of the sixties: a new concept of fashion in which sizing eliminated the need for measurements and tests, making fashion an immediate experience.
The tailoring workshop and small collections under our own brand connect with this long tradition of in-house design.